0ur services: Accurat5 and Complete data Tran6parency

Powered by unique census-level data, 605’s state-of-the art analytics tools and methodologies transform raw data into precise and actionable insights on a national basis.

Programming Analytics

  • Census-based measurement
  • Audience analysis and segmentation
  • Second-by-second programming analytics
  • Tune-in conversion analysis and optimization
  • Path analysis (lead-in, lead-out)
  • Cross-platform behavioral analytics (linear, non-linear, OTT)
  • Content, creative and message testing
  • Audience-based ad planning, sales and reporting tools

Advertising Analytics

  • Target audience identification with custom models and segmentation for data-driven campaigns
  • Creative, offer, and message testing
  • Primary research (brand awareness, recall, response)
  • Campaign planning, measurement, reporting, and optimization tools
  • Impressions-based reporting & verification
  • Return on Investment (ROI) experiments and analytics

Data Services

  • Data onboarding, processing, normalization, and hosting
  • End-to-end data management including QA and ETL processes
  • Data systems architecture, integration, testing and optimization
  • Data monitoring, reporting and real-time analytics
  • Custom services including audience/CRM, product, platform and network-based data analytics

Our TV planning and optimization engine

We have developed a planning platform that brings individual-level targeting from digital to television advertising using billions of viewership data points from millions of households to optimize cross-channel advertising.

ADVANCED ADVERTISING & DATA PARTNERS

attadworks-logo-rgb-blueglobe-blackwordmark
chartercom_pms_logo_color
comcast
dish
exp-ems-logo
image002
modi-media-logo
unnamed