Who We Are
605 is an independent TV measurement firm that offers advertising and content measurement, full-funnel attribution, media planning, optimization and analytical solutions on top of our multi-source viewership data set covering more than 21 million U.S. households. Our multi-source viewership data set offers whole-home TV viewing visibility by combining the best attributes of set-top-box and ACR data. 605 is unique in that our multi-source viewership data set is matchable, deterministic and reportable at the household level leveraging census-based methods, while being privacy compliant.
605 does not buy nor sell media. We partner with brand marketers, researchers, TV networks, TV distributors, local broadcast groups and agencies to shift the TV targeting and reporting conversation from age and gender to the actual data-points that drive brand performance and ROI from media investments. 605 leverages its deterministic approach combined with household level matching against our 21 million households to activate any data set, large or small, on TV and measure high resolution exposure with the same tools available to digital.
Backed by Dolan Family Ventures – the same family associated with prominent media and entertainment companies such as Cablevision, AMC Networks, The Madison Square Garden Company, MSG Networks, Newsday and more – 605 was formed through the acquisition of Analytics Media Group in 2016 – an early pioneer in the field of TV data analytics. The team, which combines leading cable and network executives with prominent data scientists and engineers, focuses on continually improving the process of measuring the impact of television in combination with evolving digital advertising and marketing platforms.