News

605 Names Brian Katz Vice President of Sales

Brian Katz brings more than two decades of experience in TV and digital research, audience insights, sales and data strategy to the company.

AI To Predict Ad Success From The Storyboard: 605’s Shirole

Watch Beet.TV’s interview with 605’s SVP of Client Analytics & Product Strategy, Gaurav Shirole, on AI’s role in the future of attribution.

How ‘Deterministic TV’ Will Drive Ad Outcomes: 605’s Levine

Watch Beet.TV’s interview with 605’s Chief Revenue Officer, Noah Levine, on the value of deterministic TV viewership data.

Next-Generation TV Viewership Data Drives Next-Generation Measurement

Read AW360’s article “Next-Generation TV Viewership Data Drives Next-Generation Measurement” written by 605’s Chief Revenue Officer, Noah Levine.

605 Announces Executive Leadership Changes

605’s Co-Founder & President, Ben Tatta, has decided to leave his day-to-day role at the company, but will continue as a strategic advisor and remain Co-Founder.

Discovery Takes On 605 For Scaled-Up TV Ad Attribution: Tatta

Watch Beet.TV’s interview with 605’s Co-Founder & President, Ben Tatta, on partnering with Discovery to provide full-funnel attribution.

Discovery, Inc. and 605 Partner to Expand TV Attribution Capabilities

The companies will leverage data aggregated from multiple MVPD and ACR viewership sources totaling nearly 40 million households…

How 605 is helping advertisers, networks, and MVPDs tackle addressable TV

Read Found Remote’s interview with 605’s SVP of Client Analytics & Product Strategy, Gaurav Shirole, on our Democratic Debate analysis.

TV Attribution – What’s All The Fuss About?

Read MarTechSeries’ article “TV Attribution – What’s All the Fuss About?” written by 605’s Co-founder & President, Ben Tatta.

605 Democratic Debate Analysis

Read our analysis of TV viewership data gathered before, during and after the Democratic Party’s 2019 July presidential primary debates.

605 Names Tom O’Sullivan Vice President of Sales

Today, 605 announced the addition of Tom O’Sullivan as Vice President of Sales. O’Sullivan brings over 30 years of market research…

Accelerating Brand Growth Using Psychological Resonance

Study on the contextual impact ad placement has on brand and sales outcomes, co-authored by 605’s Gaurav Shirole and Bill Harvey, Co-Founder of RMT.

605 Expands Executive Team With Strategic Additions

605 announced Noah Levine as Chief Revenue Officer (CRO) and Caroline Horner as SVP, Product Management.

605 Announces Partnership With Research Measurement Technologies

605 formed a strategic relationship with Research Measurement Technologies that will help it measure the contextual impact of TV advertising.

605 Doubles National TV Audience Footprint with Inscape Licensing Deal

Watch Beet.TV’s interview with 605’s Co-Founder & President, Ben Tatta, on our recent partnership with Inscape.

605 Expands National TV Dataset to More Than 20 Million Households with Inscape Dataset

605 is now one of the few within the industry to capture and measure both set-top-box data together with other sources of TV viewership data.

MAVTV Selects 605 For Advanced Measurement Solution

Leading automotive television network MAVTV Motorsports Network announced that it has chosen 605 to deliver comprehensive ratings and…

Safeguarding Data in the New Age of TV

Read Multichannel New’s article “Safeguarding Data in the New Age of TV” written by 605’s Chief Technology Officer, Dan Berg.

Spectrum Reach Completes Rollout of AudienceApp

On October 1st, Spectrum Reach announced the completion of the rollout of AudienceApp, the data-driven TV planning tool developed in partnership with…

Gaurav Shirole Named To NYC Television Week’s 40 Under 40

605’s GVP of Product & Client Solutions, Gaurav Shirole, is being honored as one of NYC Television Week’s 40 Under 40.

605 Launches the Impact Index

The 605 Impact Index™ is a new, scientifically-based approach for measuring the impact of TV advertising on both branding and sales.

605 Announces Partnership with Hive

605 and Hive Partner on a joint offering which will be showcased at Hive’s exhibit (SL10030) at this year’s NAB Show.

605 Names Sal Romanello General Counsel

Today, 605 announced the appointment of Sal Romanello as General Counsel at 605. Romanello brings over twenty years of legal experience…

605 Establishes Partnership with Cross MediaWorks

605 partners with Cross MediaWorks to establish standardized independent campaign measurement and advanced analytics.

605 Names Dan Berg Chief Technology Officer

605, an advanced data and analytics company focused on the media and entertainment industries, today announced the appointment of Daniel Berg as….

Happy Birthday 605

605 turned one on November 10! We look forward to another year of crafting actionable insights and driving results!

Advertising Week NYC 2017

605 Co-Founders Kristin Dolan and Ben Tatta were excited to be a part of Advertising Week 2017. Hope to see you next year.

605 Establishes Strategic Partnership with Charter Communications

605 announces strategic data partnership with Charter to fuel growth of census-based TV measurement and analytics.

How Sinclair and Tribune Could Alter Addressable TV

Sinclair Broadcasting’s planned acquisition of Tribune Media Co. for $3.9 billion is expected to change the face of the addressable TV market…

How Advertising and Media Measurement Are Changing

605 Co-Founder and Chief Executive Officer Kristin Dolan talks about how advertising and media measurement are changing.

605 Announces Senior Leadership Team

Additions include Senior Vice President of Finance and Administration, Senior Vice President of Data Solutions, Group Vice President of…

DFV Acquires AMG and Launches 605

Dolan Family Ventures (DFV) announced today that it has acquired Analytics Media Group (AMG), a leading data analytics and technology business…

Breaking Point with Kristin Dolan

Advanced ads emerge as traditional linear models erode. 605 founder and Chief Executive Officer Kristin Dolan discusses these new trends.

Dolan Family Buys Analytics Media Group Tying Ad Sales to Set Top Box Data

Dolan Family Ventures just created its own audience measurement and analytics business, called 605, that will…

Former Cablevision Execs Launch Measurement Firm 605

Former Cablevision executives Kristin Dolan and Ben Tatta have launched 605, a media measurement and analytics firm that promises…

Dolan Family Buys Data Analytics Firm Aimed at Media Spending

The Dolan family, who sold Cablevision last year, has acquired a data analytics company as it seeks to build a business helping media companies…

DFV Launches Data / Analytics Company

Dolan Family Ventures, the newly formed investment fund run by former Cablevision Systems executives Kristin and James Dolan,…

Dolans Buy AMG to Start Data Business

Kristin and James Dolan have acquired Analytics Media Group, which is being folded into a new audience measurement and analytics company…

The New York Times: Data You Can Believe In

Earlier this year, senior members of President Barack Obama’s campaign team took a trip to Las Vegas. But the operatives were not…

For More Information Please Contact:

Julie Garibay-Sparacio
Vice President
Marketing & Communications

e—julie@605.tv

p—(516) 399-0941