Empowering You to Drive Impactful Engagement
with Your Customers

Empowering You to Drive Impactful Engagement with Your Customers

Powered by the largest independent and deterministic database in the nation, 605 offers audience viewership data analytics for more than 21 million households across all 210 DMAs. Our easy-to-use self-service platform, 605 INDXR™, offers unique benefits and solutions that allow you to target the most relevant audience for your marketing campaigns.

605 INDXR™ offers:

Largest Independent and Deterministic Data Set in the U.S.
Combine your first-party customer data with 605’s viewership data set

Access details on live TV networks, dayparts and programs/series

Combine viewing habits information with household-based attributes to create an infinite combination of custom targets to build the most impactful audience for your advertising

Demographic Breakdowns
Breakdowns go beyond standard household demographics (age, gender, income, education, etc.):
Behavioral and psychographic attributes: lifestyle, shopping propensity, etc.
Unlimited customer segment filters

Target Audience Reports
Index Rankers – offer customized target composition index by network, network daypart and network series

Self-Serve, User-Friendly Platform
Our online application features an intuitive user interface and fast turnaround for tailored reports