Audience-Driven Ad Sales Solutions

605 offers ad sales tools that provide real-time access to viewership information, audience attributes, inventory and rates for your MVPD ad sales team. Beyond traditional methods of selling, 605 is able to overlay first- and third-party audience data to move the sales conversation beyond age, gender and geography to any audience target desired. Our sell-side media planning and optimization tool gives MVPD ad sales teams the ability to generate audience-based linear plans in real time with access to rates and inventory, and to generate comprehensive proposals in a matter of seconds.

Deliver More Impressions, More Reach, More Efficiency.

Offer your advertisers optimized TV schedules based on desired geography, most relevant target audiences and most effective media budgets.

Enable your sales force to find the best audiences to target in 4 easy clicks – and build optimized schedules for your advertisers.

605’s audience-selling platform enables MVPDs to maximize the yield on their linear inventory while delivering advertiser clients with the most efficient and effective TV campaign available.

Offer your advertisers optimized TV schedules based on desired geography, most relevant target audiences and most effective media budgets.

Enable your sales force to find the best audiences to target in 4 easy clicks – and build optimized schedules for your advertisers.

605’s audience-selling platform enables MVPDs to maximize the yield on their linear inventory while delivering advertiser clients with the most efficient and effective TV campaign available.

605 Helps MVPDs Build A More Efficient Way to Advertise on TV

The applications that we help customers build generate:

Up to 3.7x more commercial spots
+60% more household impressions
Double the network counts
Greater efficiency, with a -38% drop in cost per impression*

*Schedules compared across large and small markets using the same budgets and flights.

Check out the Audience App we built for Spectrum Reach.

Let the power of 605 work for you.

(In 88 DMAs, in 700+ ad zones, over 2,000 users)

Schedule a media consultation today so we can show
you how to build a custom version of our tool including state-of-the-art
user interfaces for your ad sales organization.

Schedule a media consultation today so we can show you how to build a custom version of our tool including state-of-the-art user interfaces for your ad sales organization.