Marketer Solutions

605 helps brands and agencies leverage first-party or third-party data to plan, transact and measure campaigns across the traditional and digital TV ecosystems. We are industry-agnostic and specialize in harnessing the full potential of data-activated television for discovery, planning, measurement and full-funnel attribution.

DISCOVERY – Find Your Ideal Audience Targets and Ad Creatives

TARGET AUDIENCE DEVELOPMENT

Identify audience targets that integrate desired purchase behaviors, brand perceptions and psychological motivators

AUDIENCE MODELING

Discover and target ‘like’ customers to expand reach

CREATIVE/COPY TESTING

Determine which advertising creative best stimulates the desired audience response

AUDIENCE INSIGHTS

Easily gather information regarding audience demography and composition

PLANNING – Build Media Plans that Maximize Your Goals and KPIs

ESTABLISH YOUR TV ADVERTISING GOALS

Identify target concentrations, context, effectiveness, incremental reach and CPM efficiencies against desired audience

OPTIMIZE YOUR MEDIA STRATEGY

Empower clients’ agency partners to generate optimized media plans and quickly iterate planning process against target audience

EXECUTE YOUR MEDIA PLAN

Communicate placement schedule based on collaborative media planning efforts

TV MEASUREMENT – Measure Campaigns Against Proprietary KPIs and Goals

IMPRESSIONS REPORTING

Household-level impression delivery by target segment, creative, network, day-part

REACH REPORTING WITH CROSS-SCREEN

Unique household reach reporting against target audiences and/or segment(s)

Report incremental reach across TV and digital, leveraging deterministic matching with a national projection

FREQUENCY REPORTING

Unique household-level frequency reporting by target audience and/or segment(s)

ATTRIBUTION – Full-Funnel Measurement Provides Both Top and Bottom Funnel Visibility

605’s Attribution Solutions measure the impact of TV across the entire marketing funnel. Marketers can choose which metrics and KPIs are most important for measuring brand and sales performance in a singular study. 605 leverages our 100% deterministic 21 million household TV viewership data set for the most comprehensive results.