MVPD Solutions

Target and Reach the Right Audiences for Your Product Offers Through Data-Driven Marketing

Today’s marketers have addressable targeting options that were previously only possible through marketing channels such as email, direct mail and digital. With 605, your marketing department can use deterministic household-level audience data, combined with your company’s own first-party data, to directly target and reach the TV audiences with whom your ongoing promotional product offers will resonate most.

Utilizing addressable A+B test-and-learn scenarios, MVPDs can assess the impact of specific messaging, creative and offers. This testing methodology helps identify the most effective creative and the optimal frequency of ads needed to drive customer acquisition, retention, upgrade and upsell insights and to gain incremental sales lift.

Design Addressable A+B Tests

Assess the impact of messaging, creative and offers.  Identify the most effective creative and optimal frequency of ads needed to drive customer acquisition, retention, upgrade and upsell insights and in an effort to gain incremental sales lift.

Establish target and control groups
Expose different audience groups to different test messages and media types

Assess the impact of messaging, creative and offers.  Identify the most effective creative and optimal frequency of ads needed to drive customer acquisition, retention, upgrade and upsell insights and in an effort to gain incremental sales lift.

Establish target and control groups
Expose different audience groups to different test messages and media types

Conduct Addressable Tests and Analyze Results

Test within a universe of 35+ million households to collect valuable insights to drive better results

Generate Actionable Insights

Recommend adjustments to creative and underlying
messages to stimulate stronger consumer response.

Recommend adjustments to creative and underlying messages to stimulate stronger consumer response.

605 can also help you build data-driven marketing campaigns that include:

Identifying your target audience through the use of combined first-party and third-party data

Creating optimized TV schedules and media recommendations to reach the audiences most receptive to acquisition, retention, upgrade, and upsell efforts

Utilizing data-driven linear and addressable TV advertising solutions to drive stronger results for your tune-in advertising or for your clients’ media placements

Optimizing cross channel inventory more efficiently and effectively to sell your own products and services on the most relevant networks for uniquely targeted audiences

Implementing cross-screen measurement that can bridge digital and traditional TV, deterministically, with unduplicated reach and frequency