Marketers, TV Networks and MVPDs Leverage 605 TV Viewership Data,
Services & Solutions to Navigate the Changing TV Landscape

The wide adoption of streaming video and the associated evolution of viewership are rapidly changing the media landscape. In order to navigate this new world order, advanced measurement solutions – which bridge traditional television and streaming video – are required.

605 delivers next-generation TV measurement, data activation and reporting through the nation’s largest deterministic TV viewership data source supporting household-level data activation, measurement and reporting from 21 million households across 210 DMAs.

605 delivers next-generation TV measurement, data activation and reporting through the nation’s largest deterministic TV viewership data source supporting household-level data activation, measurement and reporting from 21 million households across 210 DMAs.

605 Solutions

Evolving audience viewership behavior and wide adoption of streaming are driving rapid change in the media landscape. To navigate this period of change, a new generation of measurement solutions are required that can bridge traditional TV and digital streaming.