TV Networks Solutions

Time-shifted and Connected TV (CTV) viewership trends require new approaches to identify audiences across screens and to drive program tune-in through the evolving ecosystem. 605 offers audience insights and tune-in solutions leveraging the nation’s largest independent and deterministic TV viewership data source supporting household-level data activation, measurement and attribution from 21 million households across 210 DMAs.

Empower Your Ad Sales Teams to Deliver Results for Advertisers

605’s next-generation measurement and attribution capabilities boost ad sales leveraging 100% deterministic TV viewership data set with 21 million households across the U.S.

Deliver more impressions, more reach and more frequency for your advertising clients and help them better measure the impact of their media spend — including brand and sales performance across the entire marketing funnel – from awareness to sales conversion.

Audience Insights with 605 INDXR™

Gain deeper customer insights and improve response to your tune-in advertising by identifying and targeting audiences who exhibit specific preferences, respond to certain psychological motivators and engage in desired viewership behaviors.

Audience Insights with 605 INDXR™

Gain deeper customer insights and improve response to your tune-in advertising by identifying and targeting audiences who exhibit specific preferences, respond to certain psychological motivators and engage in desired viewership behaviors.

Tune-In Solutions for Your Marketing Team

Use your tune-in data to optimize your linear and addressable TV advertising. Utilizing first- and third-party data, 605 can help you engage the most relevant audience with targeted promotional messaging that will increase TV spot performance.