iSpot Acquires 605, Expands TV Measurement Market Share
iSpot.tv, the leading TV ad measurement company used by top advertisers, networks and platforms, on September 13, 2023 announced the acquisition of next-generation measurement and attribution company 605. ...
Run ads or place products in-show? Both are best, research finds
Marketers have their choice of options when looking to appear front-and-center in video entertainment, whether that’s through buying ads on streaming services or getting their brands placed inside a series as product integrations. Here’s an idea: Why not try both?
How the Big Measurement Companies Actually Measure Up
To give marketers and publishers a breakdown of the current TV landscape around measurement and currency, Adweek reached out to several of the top names in the field, asking them to tell their stories in their own words....
March 22, 2022
Five Years Later, Kristin Dolan's 605 Is in a New Measurement World
While original 605 staffers are getting clocks to mark their fifth anniversary with the firm, some are speculating that Nielsen's time may be up as the dominant player in the TV measurement business following criticism from clients...
November 2, 2021
As Measurement Looks Back, the TV Industry Should Look Ahead
Even as Nielsen loses accreditation—smart advertisers require much more than outdated measurement tools. For 70 years in this country, the television business has been driven by measurement, which has been provided almost exclusively by Nielsen.
September 24, 2021
General Mills Brand Integrations Lead To Big Sales Lifts In Study
Brand placements don't just remind people about brands with fleeting glances during shows. They also have significant impact on brand sales, according to a study of General Mills placements by TV analytics firm 605 for brand integrator platform BEN Group.
September 7, 2021
Nielsen's Grip Over TV Ratings Loosens Amid Streaming Boom
TV ratings company Nielsen has been the behemoth in its field for decades, but the shift toward streaming is disrupting its business model and prompting buyers and sellers of ads to look at alternatives. OpenAP is exploring a partnership with 605.