who we are
Our team of data scientists pioneered the field of TV data analytics and continued to push its boundaries. Our engineers, analysts, media experts, marketing strategists and political operatives are creating a new vision for the industry. Working as a team they allow us to offer unique, independent audience measurement and analytics to build better marketing and programming initiatives within the media and entertainment industries.
We help some of the world’s most recognizable brands find their target audiences, strengthen their campaigns, and measure their marketing ROI more accurately than ever before. When you integrate our strategic planning process into your business, we become a partner, committed to achieving your vision. We combine our data with yours, allowing us to do great things together.
We provide solutions based on proven, data-driven methods derived from census-based audience data rather than models projected from a small panel of data. We solve challenges with comprehensive data and deliver actionable insights to programmers, brands and advertisers. We reach the edge of data and then dig further to uncover, analyze, understand the hidden truths, simplify the complex, and craft precise plans that drive better results.
THE OLD WAY DOESN’T WORK
For decades, companies and campaigns have spent billions of dollars on television and online advertising based on approximation and intuition, with little data to drive decisions or measure effectiveness.
Standard viewership and ratings data is limited to broad age/gender - instead of the way it’s currently written. Smaller segments and local markets often suffer due to insufficient sample sizes. It’s time to change all that.
THERE’S A BETTER WAY
We introduce data and analytics to make planning less of an art and more of a science. We use first and third party data to identify targets for your product, service or cause. Utilizing data from millions of TV set-top boxes and online ad networks to anonymously match your most promising targets with their actual viewing habits to find the best way to reach them.
We are constantly analyzing our data and enhancing our models, matching and targeting to ensure you always have the best plan.
Our Vision & Values
We serve the truth, not ourselves. We believe data must be handled with care and delivered with transparency whilst encouraging an open dialogue in which everyone is respected.
We collaborate with our clients to drive success using data, while fostering the growth of the company and its people.
Lastly, we stay on the edge of what’s new, never settling because there is no finish line.
find your target
We combine sophisticated methodologies with robust individual-level data sets – aggregated from public, private and in-house sources – to identify who is most likely to engage in a particular behavior. These individual-level measurements can help you and your organization make smarter business decisions across many functions.
FIND YOUR TARGETS ON TV
We calculate program-by-program custom TV ratings for your target segment, using viewership data sourced from the set-top box logs of actual target households.
BROADEN YOUR TARGET UNIVERSE
Using customer data, surveys and our proprietary datasets, we construct predictive models that determine, among all consumers in the country, the optimal target universe for your marketing campaign.
OPTIMIZE TV AD SCHEDULES
Our television optimization engine ingests custom TV ratings, audience overlap data, and the price of available TV inventory, then generates a detailed media plan that optimizes reach, frequency and cost per impression to your target audience. You are then free to purchase your media from wherever you would like.
ACCESS IDENTITY AND PROFILE TARGETS
If you don’t have reliable data on your prospects or customers, we conduct custom surveys or work with transaction-data partners to learn about specific consumer preferences and behaviors within your specific industry. If you do have a reliable customer database, we can enhance it with data from public and commercial data sources.
EXECUTE EXPERIMENTS TO REFINE TARGETING
Our one-to-one experiments — using Addressable TV and digital technology — allow us to measure which messages moved consumers the most and which people are the most likely to be moved by your messaging.
MEASURE CAMPAIGN PERFORMANCE
We reach individual targets on live and online TV via addressable technology, and then measure ROI with direct links into our clients’ transactions, third-party transaction partners’ data, or ad-treated survey respondents.