what we do
WE FIND NEW WAYS TO REACH YOUR AUDIENCE
When it comes to finding your audience, our in-depth analyses deliver precise and granular insights you can’t find anywhere else. We use household-level viewing data – integrating sources of information across multiple dimensions – to find the most promising target audiences.
WE REACH AUDIENCES IN WAYS YOU CAN TRUST
We’re loyal to the data. We construct data-driven, customized media plans designed to best reach your audience and we do not sell media, which allows us to remain unbiased. We provide the most truthful insights, the purest recommendations and the best approach to deliver your message to the right targets.
WE MEASURE SUCCESS IN MINUTES, MONTHS & YEARS
We believe in the power of measuring results to optimize current performance and improve future campaigns. Our state-of-the-art tools and methodologies turn raw data into timely, actionable insights which lead to better results today and tomorrow.
DRIVE TUNE-IN TO TV
We identified the top lead-in and tune away programming for our client’s network. Then we pinpointed the most desirable audience segments to drive tune-in, and worked with our client to develop specific programming options which attracted more viewers to the show and the network.
MORE REVENUE FOR RETAIL
We identified and targeted the forty million Americans most likely to respond to a national marketing campaign. Then we ran a pilot campaign against our audience that generated significant sales and brand lift. Afterwards, we improved our target universe based on ad responsiveness, then rolled out a national campaign based on custom ratings for those targets.
MAKE HOSPITALITY HAPPY
We found the forty-three million Americans most likely to travel for business and delivered a media plan based on custom TV ratings for our target audience. Our recommendation drove 15% more business travel conversions than the client’s traditional demographic plan.
MEASURE SUCCESS FOR FILM
We conducted message testing for an Academy Award-winning film and helped guide the campaign in advance of its wide theatrical release. The film grossed over $50 million domestically on a production budget of $20 million.
INCREASE EVENT TURNOUT
We used a venue’s historical ticketing data to predict propensity to attend the next season’s events. We employed these propensities to identify the 300K optimal households for direct-mail marketing. The targeted group bought tickets at a significantly higher rate (+63%) than the general audience, and overall ticket sales were 25% higher than the previous year’s.
A KEY TO CAMPAIGNING
We’ve given politicians and advocates a competitive advantage during campaigns by accurately predicting ‘support voters’ and voter turn-out.Our television optimization engine has helped candidates win elections through its unique ability to enhance television media buys.