Industry News

iSpot.tv, the leading TV ad measurement company used by top advertisers, networks and platforms, on September 13, 2023 announced the acquisition of next-generation measurement and attribution company 605. ...

605 and DIRECTV Advertising, have announced a relationship that will expand DIRECTV Advertising’s data capabilities.

Warner Bros. Discovery U.S. Ad Sales today announced new partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly to further demonstrate greater attribution and efficacy of advertising campaigns across its linear, digi...

AMC Networks said it plans to add a cheaper, ad-supported subscription tier of flagship streaming service AMC+ later this year. ...

OpenAP on behalf of the U.S. Joint Industry Committee today announced that it will convene partners from across the advertising ecosystem for an inaugural JIC Measurement Summit, an upfront event designed to put partnership and pr...

Marketers have their choice of options when looking to appear front-and-center in video entertainment, whether that’s through buying ads on streaming services or getting their brands placed inside a series as product integrations. Here’s an idea: Why not try both?